Raleigh, NC – August 28, 2024 — The North Carolina Healthcare Association (NCHA) has launched a statewide teen workforce campaign, called “I Do Care,” created to inspire North Carolina middle and high school students to explore the variety of career paths available in health care.
Building the next generation of healthcare professionals is a top priority for hospitals and health systems to meet the care needs of North Carolina’s growing and aging population. Research for this campaign showed that the number one thing Gen Z and Alphas want in a career is the ability to make a difference.
“Our aim is to foster a thriving and sustainable healthcare workforce for generations to come,” said NCHA President and CEO Steve Lawler. “Whether you are a teenager or an adult — if you care about making a difference and helping people live healthier, there is a home for you in healthcare.”
The campaign will engage teens through social media ads inviting them to visit the “I Do Care” website, https://idocarenc.org/, which highlights the vast career options available in hospitals – both clinical and non-clinical.
The website serves as a guide for students, parents, and teachers to explore the variety of jobs available in hospitals and how to prepare for them. It also includes interactive features like a quiz and resources like local hospital teen programs. Hospitals across the state offer high school student opportunities like junior volunteer programs, apprenticeships, camps, and more to give teens an inside look at working in health care.
About NCHA
Founded in 1918, North Carolina Healthcare Association (NCHA) is the united voice of the North Carolina healthcare community. Representing more than 130 hospitals, health systems, physician groups and other healthcare organizations, NCHA works with our members to improve the health of North Carolina communities by advocating for sound public policies and collaborative partnerships and by providing insights, services, support and education to expand access to high quality, efficient, affordable and integrated health care for all North Carolinians.
MEDIA CONTACT